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Bruce Clay Search Engine Optimization All-in-One For Dummies


The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay «above the fold» If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

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Sue Jenkins Web Design All-in-One For Dummies


All you need to know on web design in a thorough new edition If you want just one complete reference on web design, this book is it. The newest edition of this essential guide features 650+ pages on the latest tools and new web design standards, such as HTML5, CSS 3, and other core technologies and page-building strategies. Five minibooks provide deep coverage: essential pre-design considerations, how to establish the look of your site, building a site, how to test your site, and taking your site public. Design professional and author Sue Jenkins understands what designers need and gives you the answers. Thorough revision brings you up to date on the latest changes in the world of web design Features five minibooks that cover all the bases: Getting Started, Designing for the Web, Building the Site, Standards and Testing, and Publishing and Site Maintenance Covers the latest tools, page-building strategies, and emerging technologies, such as HTML5 and CSS 3 Includes over 650 pages of detail on such topics as establishing audience focus, creating content, using mock-ups and storyboards to establish the look, how to design for text and images, testing your site, and more If you're looking for an in-depth reference on all aspects of designing and building a site and taking it live, Web Design All-in-One For Dummies, 2nd Edition is the book.

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Web Design: Video Sites


The YouTube phenomenon is just the tip of the iceberg in terms of the presence and importance of video on the web today. With increasing bandwidth speeds come more and more possibilities for the moving image to find its place in every nook and cranny of the web, whether to sell products or entertain or both. This book brings together a number of award-winning campaigns and websites produced for top brands worldwide, demonstrating the connection between the worlds of television and Internet. About the editor: Julius Wiedemann was born in Brazil, studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN digital and media titles include Animation Now!, Advertising Now! the Web Design series, and 1000 Favorite Websites. Издание на английском, французском и немецком языках.

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Abellan Miquel Brand and Branding


Drawing on the work of some of the world`s most talented, innovative, and creative brand and product designers, Brand & Branding offers a stunning visual showcase of how design can be used to create brand awareness that speaks directly to the consumer.

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Danny Dover Search Engine Optimization (SEO) Secrets


Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants. You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire. Coverage includes: Understanding Search Engine Optimization Relearning How You See the Web Picking the Right SEO Tools Finding SEO Problems Solving SEO Problems SEO Best Practices The SEO Consulting Process Comprehensive Site Audit (Informational Website) Comprehensive Site Audit (E-Commerce Website) Understanding the SEO Industry Search Engine Verticals Optimizing for Alternative Search Engines Setting Up a Testing Platform SEO Resources Attending SEO Conferences

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Janine Warner Dreamweaver CC For Dummies


Turn your wonderful website dreams into robust realities with the help of Dreamweaver CC For Dummies! Creating dynamic websites is easy with Dreamweaver CC and this friendly, full-color guide. Updated for the latest version of Adobe's world-renowned web development tool, Dreamweaver CC For Dummies covers all aspects of creating websites, from understanding web design basics to using style sheets, integrating multimedia, implementing responsive design, testing and publishing your sites, and more. With the professional guidance of Web design expert Janine Warner, you'll soon be on your way to building the website you've always wanted. Helps beginning and intermediate website developers get the most out of the new tools and features in Dreamweaver CC Provides a solid foundation in web design principles before moving on to more advanced topics like working with HTML5 and CSS, adding interactivity with jQuery, optimizing your site for different browsers, and getting creative with images, audio, and video Explains how to test and take your website live, manage and monitor your site's performance, promote your site via social media, and push it to the top of the search engine rankings like a pro Whether this is your first foray into web development or you're a Dreamweaver devotee, For Dummies has the information you need to create interactive websites that look fantastic on the flat screen, terrific on a tablet, and simply stunning on your smartphone.

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Lisa Lopuck Web Design For Dummies


Get up to speed on the newest technologies, tools, and possibilities in web design Have a great idea for a web site but don't know where or how to begin? Web Design For Dummies, 3rd Edition is an ideal starting point! Fully updated to cover the latest and the greatest in the world of web design, this fun-but-straightforward guide gets you caught up with everything you need to know to organize your ideas, create a template, start development, test to make sure everything is working properly, and launch your finished site. Packed with invaluable advice on incorporating social media aspects, linking content with social sites, and designing for mobile devices, this book will have you web designing like a pro in no time. Highlights the many significant changes in the world of web design since the previous edition, including the introduction of HTML5, new technologies for sharing media, mobile web design, and more Zeroes in on effectively using color, text, and navigation Reveals helpful advice for avoiding common pitfalls Details ways to connect with social sites like Twitter and Facebook Web Design For Dummies, 3rd Edition goes beyond just making a basic web site and instead encourages you to create a site that is appealing, practical, and useful.

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John DiMarco Digital Design for Print and Web. An Introduction to Theory, Principles, and Techniques


The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.

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Jennifer Grappone Search Engine Optimization (SEO)


The third edition of the bestselling guide to do-it-yourself SEO Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing. This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic. A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.

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Montes Cristina Furniture Design


Discover on 400 pages more than 750 photos of the best furniture design world wide in one single edition. Classics from Philippe Starck, Ludwig Mies van der Rohe and Le Corbusier as well as works from todays top-designers. Rich information about the history of furniture and design. Addresses and web sites of designers and manufacturers. Text in English, German, French, Spanish.

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Understanding The Full Impact Of Web Design - Whimsicode

Web design, while certainly important from an aesthetic point of view, encompasses much more. From SEO and traffic to branding and conversion rates, your site’s web design affects your entire internet presence.

The Impact Of Web Design | Why Is Design Important?

The importance of a good web design Design elements are exponentially more powerful than content, in terms of mistrust. According to a research, when asked to describe why they mistrusted a website, 94 percent of visitors directly commented about the web design elements, while only 6 percent referenced specific content.

The impact of web design on your business - Smart Money Report

Importance of Web Design. Web design plays a huge role in the business’ relationship with site visitors. It is important because how you plan and create your web design impacts how your audience perceives your brand. Depending on the impression you make on them, your web design can either get them to stay on your page and learn more about your business or leave, letting one of your competitors have them. A good web design helps you grab your leads’ attention and keep them on ...

The Impact of Web Design on your Company's Marketing Strategy

The design has a far-reaching impact. Web design in marketing is more than just page layout, typography, logos, and images that comprise your brand's aesthetic. It's the corpus callosum that connects a business to its brand and, ultimately, to the target audience. Most businesses, particularly startups, attempted to take on their own design job. They rely on the limited web design resources ...

The Impact of Web Design on Your Online Success - WebNext ...

The Impact of Web Design on Your Online Success. May 20, 2020 | Featured 2, Uncategorized | 1 comment. SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of ...

The impact of web design on your business - American ...

Importance of Web Design. Web design plays a huge role in the business’ relationship with site visitors. It is important because how you plan and create your web design impacts how your audience perceives your brand. Depending on the impression you make on them, your web design can either get them to stay on your page and learn more about your business or leave, letting one of your competitors have them. A good web design helps you grab your leads’ attention and keep them on your page.

The Impact of Web Design on Your Online Success | Be ...

SEO web design is a competitive area where web designers, or what I prefer to call website architects, work hard to come up with ideas and designs that are aesthetically appealing and relevant at the same time. There has to be consideration for ease of getting around the website, being appealing to a wide range of visitors and finding the right place for the website. Making a a basic, visually ...

The impact of web design on your business - Health ...

The impact of web design on your business . January 18, 2021 . by . 0 comments Meeting someone for the first time can be kind of tricky. You treat and interact with them based on who you think they are. Then you spend more time with them, and it turns out that all this time, they weren’t who you thought they were at the beginning. But by then, you’ve already done and said some things you ...

The impact of web design on your business – Smart ...

Meeting someone for the first time can be kind of tricky. You treat and interact with them based on who you think they are. Then you spend more time with them, and it turns out that all this time, they weren’t who you thought they were at the beginning. But by then, you’ve already done […]

The Important Impact of Web Design on SEO - GHAX

Adding structured data to your HTML code is truly the nuts and bolts of web design SEO. Rich Snippets. Rich snippets are the enhanced display of SERP listings. They are the listings that stand out more noticeably because they offer extra information. These richer details are eye-catching. They impact the appearance of query results.

The Impact of Web Design On Your SEO | Concept Dezain

The Impact of Web Design On Your SEO. Web design makes websites look good. What many don’t realize is that it also impacts—for better or for worse—whatever optimization efforts their webmasters have done on them. A website can have lots of high-quality backlinks, well-crafted meta titles and descriptions, or have any other SEO technique applied to it, and still end up having so-so ...

The impact of web design on your business - Smarter News Now

Meeting someone for the first time can be kind of tricky. You treat and interact with them based on who

The Impact of Web Design - WorldLight Media

So, it’s important to consider the impact of web design on your user experience. People come to your website looking for something. They’re looking for information, a solution to their problem, answers to their questions. Great web design makes it easy for the user to find what they’re looking for. On the other hand, poor web design is frustrating for the user and often causes them to leave before choosing to do business with you.

The impact of web design on your business – Groovy Trades

This affects their relationship with them and depending on what kind of impression it is, its impact can be positive or negative. This doesn’t only apply to people, but in other things as well, including businesses and brands. What is Web Design? Web design refers to the look and design of websites that are shown on the internet.

The Impact of 5G on Web Design & Development | Finepoint ...

The Impact of 5G. 5G technology is going to have a significant impact on the web design and development industry. This is a much-anticipated technology, especially for those working in the web design and development world. It might take a few years, but 5G certainly will revolutionize web design and development practices up to a great extent.

The impact of web design on your business - Investment Digger

This affects their relationship with them and depending on what kind of impression it is, its impact can be positive or negative. This doesn’t only apply to people, but in other things as well, including businesses and brands. What is Web Design? Web design refers to the look and design of websites that are shown on the internet.

The impact of web design on your business – The King Of Stocks

BT faces £600 lawsuit over alleged overcharging of 2.3 million customers. January 19 . Pence Says He’s Proud of This Trump Administration Accomplishment

The impact of web design on your business - The Classy ...

Meeting someone for the first time can be kind of tricky. You treat and interact with them based on who you think they are. Then you spend more time with them, and it turns out that all this time, they […]

5 Ways Web Design Impacts Customer Experience

Web design can impact conversions in a thousand different ways, and they’re all important, but these three are some of the most impactful: Color; KISS principle; Faces; Color sounds general, but in web design, it refers to a color scheme that intelligently uses contrast to highlight selling propositions.

The Impact of Web Design on SEO - SoftwareSuggest

Seo and Web Design – Impact, Algorithm, and How to Build a Rapport. 1. Why is updating your website important? When you have your business online, it becomes even more important to update your website from time to time continually. However, improving visibility is just one of the many reasons, the more important ones are as follows, Visual Representation; It is a well-known fact that your ...

The impact of web design on your business - Respect Investment

Meeting someone for the first time can be kind of tricky. You treat and interact with them based on who you think they are. Then you spend more time with them, and it turns out that all this time, they weren’t who you thought they were at the beginning. But by then, you’ve already done […]

SEO: The impact of web design | Succeeding in Small Business

SEO: The impact of web design. Posted by Guest Poster on February 12, 2019 By Ivan Serrano. SEO (search engine optimization) is the process by which firms use key strategies to better achieve visibility in search engine searches by potential customers. Many times, SEO will involve writing content based on keywords, which can lead to keyword stuffing and trying to “game” search engines ...

The Impact of Web Design on Your Online Success – My WordPress

SEO web design is a concept which emphasizes great architectural design principles based on how the search engines determine relevance and site information. The design should be able to give out the information that the user is seeking and at the same time be easily navigable. This is part of search engine optimization because the SEO web design should also be able to satisfy robotic crawlers ...

The Impact of Web Design on SEO - OmnivisionDesign.com

The Impact of Web Design on SEO. The process of web design should not be isolated from search engine optimization. It is the website that you will ultimately optimize for search engines, and this implies that the process of search engine optimization begins with the design of the website. Here is a brief look into how certain components of web design affect search engine optimization: Content ...

The Impact Of Web Design Strategies On Modern Businesses ...

The Impact Of Web Design Strategies On Modern Businesses . Business ; Tweet. In this increasingly digital world, more and more businesses are creating websites to help them promote their online presence and attract more customers. The growing scope of digital marketing has opened up new opportunities, developing many people’s interest in the online world. Plus, with the ongoing pandemic ...

The Impact of Web Design in Your Online Marketing

The Impact of Web Design in Your Online Marketing. A lot of business executives do not realize the value of web design when it comes to marketing performance. In fact, it can lead to the success or failure of your campaign, particularly if you do online marketing. Your company marketing could catch the attention of viewers and make them take action, but your web design determines if they will ...

The Impact Of Web Design - Gold Coast Website Design and SEO

The Impact of Web Design on Your Business. Having a website is important as it represents your business online. However, there are many factors to make a website achieve its full potential. With that said, a professional web design is a great investment that positively impacts the product or service that you are trying to market. What is Web Design? Web design is the process of creating a ...

How Significant is the Impact of Web Design on SEO | Bobs SEO

How web design impacts SEO. Web design and SEO have to work together for optimum results, which is why many SEO companies today also offer web design as part of their SEO services while many web designers also ensure to incorporate SEO in their web design process. Nonetheless, many companies still haven’t grasped the huge role SEO plays in their website design. As a result, they ignore the ...

The impact of web design on your business - The Daily Launch

The impact of web design on your business. Related Articles. €67 Million Jackpot Prize! Euromillions Lotto draw on Tuesday – Play online with Lottery Heroes. 13 mins ago. News concerning hidden facts of vanguard technology in casino clubs. 13 mins ago. €704 Million Jackpot Prize! Mega Millions Lotto Draw on Tuesday – Play Online With Lottery Heroes . 13 mins ago. Meeting someone for ...

Understanding the Impact of Web Design on SEO | AltusHost

Many people believe that web design is all about making a website look nice. That may be part of it, but it's hardly the only thing that it ever does. As a matter of fact, web design creates quite an impact on many aspects of your site, including its SEO.

Why Is Web Design Important? | 6 Reasons to Invest in Site ...

Web design is important because it impacts how your audience perceives your brand. The impression you make on them can either get them to remain on your page and learn about your business or leave your page and turn to a competitor. A good web design helps you keep your leads on your page. 2. It aids your search engine optimization (SEO) strategy. Many web design elements and practices ...

Web Design Resources for Marketers | IMPACT

Web Design & Strategy Services You Need a Beautiful, Data-Driven Website That's Fast & Generates Revenue From concept and strategy, to design and implementation, IMPACT's award-winning team can bring your new HubSpot or WordPress website vision to life. Every website we build is responsive, optimized for search and conversions, speed-tested ...

SEO The Impact of Web Design | Amarillo Mass Marketing

At its core, SEO is about user satisfaction. The more people visit your site, find what they’re looking for, and are pleased with their experience, the higher your site will rank. Web design and aesthetics are often overlooked aspects of SEO, and sites that overlook design are missing out on clicks and conversions. To raise the stakes even higher, users determine their first impression of a ...

THE IMPACT OF WEB DESIGN, SECURITY, E- SERVICE QUALITY ...

the impact of web design, security, e-service quality, and information quality to e-loyalty through customer satisfaction at tiket.com in surabaya written by: sherin gheovany 3303016013 international business management faculty of business widya mandala catholic university surabaya 2020 . ii the impact of web design, security, e-service quality, and information quality to e-loyalty through ...

The Social Impact on Web Design in Online Social ...

Taking into consideration that past studies had examined the impacts of culture and social separately, this research intends to interpret the effects of social and cultural influence on web design. With results from observation of sample blogs show that there are indications of social influence on web design, further exploration into the issue will benefit future research in information systems.

The impact of web design on users pdf - freerundogs.com

The Impact of Interaction Design on Brand Perception. Annual Report 20 17 Impact Insurance Facility. ' Olav Junker Kjær & KnowWare Verlag - Web Design - 16-05-01 - 16:08 3 Einleitung Webdesign ist die Kunst, eine Website zu erstellen Œ also eine Seite oder mehrere miteinander verbundene Seiten, auf die man mit Hilfe eines Webbrowsers über das Internet zugreifen kann.

The Impact of Web Design on Content Marketing - DEZZAIN.COM

The Impact of Web Design on Content Marketing. Richie KS November 1, 2019 The Impact of Web Design on Content Marketing 2019-11-01T12:57:07+08:00 Marketing No Comment. Are you running a business? Do you own a website? If your answers to the aforementioned questions are yes and no, respectively, I bet you often feel as though your enterprise has lost its place in this modern world. Several ...

The impact of colour on webdesign and branding

Web design involves making a lot of decisions many of which circulate around the issue of which colours to use. Colours have an impact on our psyche and behaviour. Most people know about warm (red and orange tones) and cool (blue tones) colours but only few know that colours can do a lot more to us. Already in ancient Egypt people used colours as a therapeutic instrument and since Newton’s ...

The Impact of Bad Web Design - WP Security Ninja

The Impact of Bad Web Design. It seems like a lot of companies, especially small businesses, are not fully realizing the importance of good web design. In today’s world, where everything revolves around technology, you must understand that your website nothing less than your company’s identity. It is usually people’s first encounter with your business, and web design is something that is ...

The impact of Advertising on Business - Web design, Web ...

The impact of Advertising on Business. by mirna saber | Jun 3, 2019 | 0 comments. According to the Advertising Educational Foundation, advertising took place long before America was even colonized. Advertising carried out over by the Europeans in an organized form and started in the 16th century with billboards, posters and travelling salesmen. In the late 19th century, the idea of the brand n

The Impact of Flat Web Design Trends in 2017 - SkyTechGeek

The Impact of Flat Web Design Trends in 2017. SkyTech March 14, 2017 Inspiration, Web Design No Comments. Artistic trends often start small but grow promptly until people tend to move to the next big thing. Trends are sometimes difficult to understand, and good trends may take the time to develop. The flat design had been a part of web design for a long period of time but it is now trending in ...

THE IMPACT OF SOCIAL MEDIA ON WEB DESIGN – Techcolite

THE IMPACT OF SOCIAL MEDIA ON WEB DESIGN. Tech News. By Team Techcolite On May 28, 2020. 0. Share . The rise in popularity of social media sites such as Facebook, Instagram, Twitter, and Snapchat has made the online world come alive, with more interactions than ever before. It has reshaped how society operates and how individuals live their lives. But more interestingly, it has slowly ...

The Real Effects Of Bad Web Design - Usability Geek

Bad web design does not follow any particular formula. Some business websites might have great elements mixed with inferior parts, while others suffer from the “good ideas, bad execution” problem. Still, others experience both bad ideas and bad execution. Are these red flags killing your search engine optimisation? 1. It is Too Cluttered What does your homepage look like at first glance? A ...

The impact of a homogenous versus a prototypical Web ...

The impact of the web design depends on customers’ preconditions when they process design cues. We consider the moderating role of cognitive shopping orientations that arise from customers’ previous shopping experiences, because these shopping orientations determine the cues on which a customer focuses when processing the retail environment ( Morales, Kahn, McAlister, & Broniarczyk, 2005 ).

The Impact of Geometry in Web Design - ResellerClub Blog

Let’s take a look at how incorporating geometric shapes in websites can have an impact on visitors. Geometry in web design. Adding geometric shapes in web design is a trend that picked up in mid/late 2016 and is expected to continue. Web designers have been incorporating this as it helps in creating a more futuristic, minimal and appealing look with a dash of boldness. In order to understand ...

Christine M. Piotrowski Professional Practice for Interior Designers


The leading guide to the business practice of the interior design profession, updated to reflect the latest trends For nearly thirty years, Professional Practice for Interior Designers has been a must-have resource for aspiring designers and practicing professionals. This revised and updated Sixth Edition continues to offer authoritative guidance related to the business of the interior design profession—from the basics to the latest topics and tools essential for planning, building, and maintaining a successful commercial or residential interior design business. Filled with business tips and best practices, illustrative scenarios, and other pedagogical tools, this revised edition contains new chapters on interior design in the global environment, building client relationships, and online marketing communications. The author also includes updated information on web and social media marketing, branding, and prospecting for global projects. Recommended by the NCIDQ for exam preparation, this Sixth Edition is an invaluable resource for early career designers or those studying to enter the profession. This important book: Contains three new chapters that focus on client relationships, marketing communications, and interior design in the global marketplace. Includes new or updated sections that reflect the recent trends related to social media, branding, sustainable design practice and more Offers invaluable pedagogical tools in every chapter, including chapter objectives and material relevant for the NCIDQ Instructors have access to an Instructor's Manual through the book's companion website

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Halpin Harry Philosophical Engineering. Toward a Philosophy of the Web


This is the first interdisciplinary exploration of the philosophical foundations of the Web, a new area of inquiry that has important implications across a range of domains. Contains twelve essays that bridge the fields of philosophy, cognitive science, and phenomenology Tackles questions such as the impact of Google on intelligence and epistemology, the philosophical status of digital objects, ethics on the Web, semantic and ontological changes caused by the Web, and the potential of the Web to serve as a genuine cognitive extension Brings together insightful new scholarship from well-known analytic and continental philosophers, such as Andy Clark and Bernard Stiegler, as well as rising scholars in “digital native” philosophy and engineering Includes an interview with Tim Berners-Lee, the inventor of the Web

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Группа авторов The Human Impact on the Natural Environment


The new edition of this classic student text provides an up-to-date and comprehensive view of the major environmental issues facing the world today, and is an essential introduction to the past, present and future impact of humans on Earth. Explores the impact of humans upon vegetation, animals, soils, water, landforms, and the atmosphere. Updated extensively, with many new figures and up-to-date statistics. Four completely new chapters explore the ways in which global climate change may have an impact on Earth in the future. A new design makes the text even more accessible and easy to use. Visit www.blackwellpublishing.com/humanimpact to access the artwork from the book.

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Группа авторов The Essential Guide to User Interface Design


Bringing together the results of more than 300 new design studies, an understanding of people, knowledge of hardware and software capabilities, and the author’s practical experience gained from 45 years of work with display-based systems, this book addresses interface and screen design from the user’s perspective. You will learn how to create an effective design methodology, design and organize screens and Web pages that encourage efficient comprehension and execution, and create screen icons and graphics that make displays easier and more comfortable to use.

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Rob Carter Typographic Design


The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

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Andy Pike Origination


Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and value in commodity brands and branding through processes of geographical association. Provides innovative conceptualization and theorization to facilitate an understanding of the geographical dimensions of brands and branding Challenges current interpretations of brands as vehicles of homogenization in globalization Establishes the theoretical and conceptual foundations of a more geographically sensitive approach through rigorous empirical examination of the under-researched geographical differentiation of commodity brands and branding Presents innovative new research and analysis of the socio-spatial biographies of the Newcastle Brown Ale, Burberry and Apple brands Forges strong new connections between political and cultural economy approaches within geography Provides a distinctive and incisive conceptual and theoretical framework capable of engaging other branded commodities and their branding in other times and places

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Generator of visits to your WEB pages, SEO tool, Get more sales and more traffic to your links

Véronique Duong SEO Management


Search Engine Optimization (SEO) is arguably the most significant tool that marketeers have to push online content. As the hub of the computational engineering fields, SEO encompasses technical, editorial and link-building strategies, and is an integral part of our daily lives. As important as it is ubiquitous, SEO is needed for the development of a brand's website and online reputation. When a website is live, one of its priorities is to drive organic traffic towards it, in order to attract visibility. In order to achieve such an aim, many proactive measures must be put in place, advice followed and tips implemented. There should also be an understanding of the holistic connection between a website's HTML sources, content management system and its relationship with external websites too (SEO off-site). There are many different search engines in the world and depending on the international boundary, one web browser usually dominates the landscape. Google features prominently in SEO Management, but this book also goes into detail regarding Baidu SEO (China), Yandex SEO (Russia) and Naver SEO (South Korea). There is also guidance given on how to manage a SEO project.

15627.61 RUR

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Bill Chiaravalle Branding For Dummies


Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.

1903.87 RUR

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Yu Cao Nano-CMOS Circuit and Physical Design


Based on the authors' expansive collection of notes taken over the years, Nano-CMOS Circuit and Physical Design bridges the gap between physical and circuit design and fabrication processing, manufacturability, and yield. This innovative book covers: process technology, including sub-wavelength optical lithography; impact of process scaling on circuit and physical implementation and low power with leaky transistors; and DFM, yield, and the impact of physical implementation.

16470.58 RUR

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